A practical guide to building and working with AI. Start here
THE FIELD GUIDE

Less wondering.
More knowing where to start.

Pick a task or a challenge. Each guide gives you a method, a prompt, and a next step you can use.

16 guides

FOUNDER SERIES · 1 OF 5
PRODUCT BUILDING · 12 MIN READ

Customer interviews with AI: from useful questions to evidence

Plan a customer interview, ask about real behavior, and use AI to organize notes without turning guesses into demand.

Follow the five steps
FOUNDER SERIES · 2 OF 5
SALES · 12 MIN READ

Price and scope your first paid pilot with AI

Turn a customer problem into a small paid engagement with explicit scope, a worked pricing example, acceptance checks, and a proposal prompt.

Follow the five steps
FOUNDER SERIES · 3 OF 5
PRODUCTIVITY · 13 MIN READ

Build a founder AI agent team with clear roles and handoffs

Set up a small research, drafting and review workflow with role prompts, a handoff template, tool boundaries, and a worked founder example.

Follow the five steps
FOUNDER SERIES · 4 OF 5
PRODUCTIVITY · 14 MIN READ

Create reusable AI skills for recurring founder tasks

Learn what skills are, find trustworthy examples, use Skill Creator, inspect a SKILL.md file, and test a repeatable founder workflow.

Follow the five steps
FOUNDER SERIES · 5 OF 5
PRODUCT BUILDING · 12 MIN READ

Deliver your first customer project with AI: from kickoff to handoff

Use a practical kickoff, acceptance checklist, review process and handoff to deliver a first customer project with AI assistance.

Follow the five steps
HUMAN REVIEWCheck what matters.
FIELD GUIDE · PRODUCTIVITY

How to review AI output before you use it

Six checks, a flawed marketing draft, a corrected example, and a free review worksheet.

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STRATEGYThink it through.
FIELD GUIDE · STRATEGY

How to use AI as your cofounder

Give AI the context, working habits, and questions that help it become a useful thinking and execution partner.

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PRODUCTIVITYMake it happen.
FIELD GUIDE · PRODUCTIVITY

Use AI to turn a busy week into finished work

Build a realistic weekly plan, reduce repetitive work, and give your most important task a clear finish line.

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PRODUCT BUILDINGKeep moving.
FIELD GUIDE · PRODUCT BUILDING

Build a useful first product with AI

Move from a problem to a small prototype, with enough structure to learn before you expand.

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MARKETINGThink it through.
FIELD GUIDE · MARKETING

A practical AI workflow for better marketing

Use customer evidence to create a focused campaign, then learn from what people actually do.

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SALESMake it happen.
FIELD GUIDE · SALES

Use AI to prepare, follow up, and sell more thoughtfully

Bring better questions to the conversation and turn what you learn into a relevant next step.

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STRATEGYKeep moving.
FIELD GUIDE · STRATEGY

Use AI to make a clearer business decision

Compare options, expose assumptions, and choose a next step you can explain and review.

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MOMENTUMThink it through.
FIELD GUIDE · MOMENTUM

When you feel stuck, use AI to find a next move

Turn a vague sense of being behind into one manageable decision or action you can take today.

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PRODUCT BUILDINGMake it happen.
FIELD GUIDE · PRODUCT BUILDING

Turn your experience into a first paid offer

Shape your experience into a clear offer and learn from a first paid test.

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FIELD GUIDE · PRODUCT BUILDING

Test demand before you build the whole business

Ask useful questions and test a real offer before expanding the business.

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STRATEGYThink it through.
FIELD GUIDE · STRATEGY

A useful AI workflow for your first customer test

Prepare research, interviews, and offer materials for a customer test.

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