A practical guide to building and working with AI. Start here
✳ YOUR IDEAS. MORE POSSIBILITIES.

Think bigger.
Get things
done with AI.

Make AI a practical partner in your business. Find the tools, strategies, and workflows to build products, market smarter, sell more effectively, and keep moving through the challenges.

Explore what you can doMake AI your cofounder
Practical guides · Useful tools · A clearer next move
An idea to explore.
A partner in the process.
01
GET A CLEARER PERSPECTIVEThink it through
02
TURN INTENT INTO WORKMake it happen
03
LEARN. ADAPT. BEGIN AGAIN.Keep moving forward

A way of working, one useful step at a time

Use the tools you already haveFinish work that mattersBuild with more clarity
START WITH THE WORK YOU WANT TO DO

What could AI
help you do next?

For founders, business owners, marketers, consultants, and people making something of their own. Pick the job in front of you.

01PRODUCTIVITY

Get more done

Find the priority, prepare the work, and build a week you can actually finish.

Try the workflow02PRODUCT BUILDING

Build something useful

Go from a customer problem to a clear brief, a small prototype, and a real test.

Try the workflow03MARKETING

Make your marketing work harder

Turn customer insight into a focused message, campaign, and next experiment.

Try the workflow04SALES

Have better sales conversations

Research thoughtfully, prepare better questions, and follow up with relevance.

Try the workflow05STRATEGY

Think through the business

Compare options, challenge assumptions, and make a decision you can explain.

Try the workflow06MOMENTUM

Find your way through a challenge

Get perspective, break down the obstacle, and take one manageable next step.

Try the workflow
MORE THAN A ONE-OFF PROMPT

A thinking partner.
A helping hand.
A little more momentum.

Give AI the context to help you think, create, and improve. Bring what you learn back into the next conversation. You stay in charge of the direction.

01

Give it the bigger picture

Your goal, your customer, your constraints, and what you've already tried. Useful guidance starts with real context.

Start with a short business brief.
02

Invite a better question

Explore alternatives and ask what you might be overlooking. A helpful partner can challenge an assumption.

Ask for options and tradeoffs.
03

Make something useful

A draft, a prototype, a sales conversation plan, or a simpler process. Turn the conversation into work you can review.

Define what finished looks like.
04

Learn and keep going

Review what happened, save the decisions, and choose the next step. Progress includes changing your mind.

Keep a record you can return to.
A cofounder mindset.
Your judgment at the center.

Here, “AI cofounder” means practical support for thinking and doing. Check important facts, review the work, and bring real customers and trusted people into decisions that need them.

A SMALL START CAN CHANGE THE DAY

Let's find your
next useful move.

Choose what you're working on and what's slowing you down. Get a ready-to-use brief to take into your preferred AI tool.

Free, predefined guidance. Your choices stay in this page; no account or email required.

Download all the starter prompts
FROM READING TO DOING

Make a plan.
Make the work easier.

Build a brief for your AI partner. Decide whether a repeatable task is worth changing. Start with the work you have today.

01 · FREE WORKFLOW PLANNER

Put AI in the right part of the process.

Turn your goal, context, and constraints into a plan with a prompt and human review checklist.

Build my workflow →02 · WORKFLOW VALUE CALCULATOR

Is this task worth changing?

Include review time, setup effort, and software cost before calling something a time saver.

Explore the estimate →03 · AI OUTPUT REVIEW

Check the draft before the next move.

Record evidence, find what needs revision, and create a brief for the next draft.

Review my output →
See six worked examples of where AI fits
FEATURED · FROM OUR FOUNDER

Meet Waymaker.
A place to work
on what's next.

Want a more connected approach to building a business? Explore Waymaker and Cameron, its AI guide, for a path through ideas, decisions, and next steps.

AI Cofounder helps you learn the methods and choose your tools. Waymaker is one place to put a business-building approach into practice.

Explore Waymaker

Waymaker and AI Cofounder are both created by Ashley Kays. We also recommend tools from other companies.

BRING YOUR OWN NEXT CHAPTER

“I have an idea.
Now what?”

  1. Clarify the result you want.
  2. Find a possibility worth exploring.
  3. Turn the next decision into action.
  4. Return with what you learned.
Compare tools for different jobs
THE AI COFOUNDER FIELD GUIDE

Ideas you can use.
Workflows you can try.

Practical guidance for the work, the decisions, and the days when you're not sure what comes next.

Explore all 16 guides
STRATEGYThink it through.
FIELD GUIDE · STRATEGY

How to use AI as your cofounder

Give AI the context, working habits, and questions that help it become a useful thinking and execution partner.

Read the guide
MARKETINGMake it happen.
FIELD GUIDE · MARKETING

A practical AI workflow for better marketing

Use customer evidence to create a focused campaign, then learn from what people actually do.

Read the guide
MOMENTUMKeep moving.
FIELD GUIDE · MOMENTUM

When you feel stuck, use AI to find a next move

Turn a vague sense of being behind into one manageable decision or action you can take today.

Read the guide
THE RIGHT TOOL FOR THE JOB

You don't need every AI tool.
You need one that helps.

WaymakerChatGPTClaudeMakeCanvaHubSpot

Explore what each tool is useful for, an example task to try, and the tradeoffs to consider. Start with a tool you already use before adding another subscription.

Explore the tool guide
WHEN A LITTLE HUMAN HELP WOULD HELP

Bring the work.
Let's move it forward.

I'm Ashley Kays. I work across product, customer experience, marketing, and practical AI. This site is here to help you find useful ways to think and work with AI.

If you'd like help choosing a workflow, building something, or applying it to your business, we can talk through what you need.

Book a free 15-minute fit call

An optional conversation about fit. Paid work is scoped separately.

WAYS TO WORK TOGETHER

A practical next step,
shaped around your work.

  • AI workflow working sessions
  • Product and prototype guidance
  • Marketing and sales improvements
  • Team workshops and implementation
Explore Ashley's work
GOOD QUESTIONS

Start curious.
Stay thoughtful.

Do I need to be starting a business?

No. You might be improving an existing business, working in marketing or sales, building a product, consulting, or simply trying to get important work done. Start with the task you want to improve.

What does it mean to use AI as a cofounder?

It means giving AI enough context to help you explore decisions, prepare work, challenge assumptions, and build on what you learn. You remain responsible for the choices and results. The guides show how to create that practical working relationship.

Is AI Cofounder an AI app?

This site is a practical guide and resource hub. Its next-move finder uses predefined guidance; it does not run a live AI model. Take its prompts into your preferred tool. Waymaker is a separate product you can explore.

Will you only recommend Waymaker?

No. Waymaker is our founder's product and is clearly labeled. The tool guide also covers other companies' products and explains when a simpler or different tool may fit your task.

Can AI help when I'm overwhelmed or stuck?

It can help organize your thoughts, clarify the obstacle, reduce a task to a manageable step, and prepare a restart plan. Keep trusted people involved when their perspective or support would help. Read the momentum guide for a practical starting point.

Do I need to pay to use these resources?

The guides, next-move finder, and downloadable starter prompts are free. External tools have their own plans and terms. Optional human support is discussed and scoped separately.

A CLEARER THOUGHT. A USEFUL DRAFT. A NEXT STEP.

You don't have to figure
it all out at once.

Start with the work in front of you. Use AI to think it through, make something useful, and move forward.

Get the free starter kitA business brief, seven prompts, and a weekly review. No signup.