A practical guide to building and working with AI. Start here
A SMALLER, MORE USEFUL TOOLKIT

Start with the job.
Then choose the tool.

These are options to explore for specific tasks, not a ranking or a claim that one tool will do everything. Try a tool you already have before adding another.

OUR PRODUCT

Waymaker

Business-building guidance

Useful for

Explore a structured path from an idea to the next business decision, with Cameron as the guide.

A task to try

Bring one goal, your constraints, and the last thing you learned. Explore whether its approach fits the way you want to build.

Consider before choosing

Best explored when you want a connected business-building process. You may only need a general assistant for a single task.

StrategyProduct buildingMomentum
Explore WaymakerOfficial product information
GENERAL ASSISTANT

ChatGPT

Everyday thinking and work

Useful for

Work through questions, draft material, explore options, and get help with practical work and coding.

A task to try

Use a clear brief to turn rough notes into a reviewed plan or draft, then check the result against your original goal.

Consider before choosing

Capabilities depend on the tools and plan available. Verify important facts and retain a copy of the context you need.

ProductivityMarketingStrategy
Explore ChatGPTOfficial product information
GENERAL ASSISTANT

Claude

Writing, reasoning and building

Useful for

Explore an assistant for writing, analysis, and coding work.

A task to try

Give it a real brief and a sample of your preferred output. Ask for a first draft, then a critique against your criteria.

Consider before choosing

Choose the product and access level that match the task. Review generated content and code before relying on it.

ProductivityProduct buildingMarketing
Explore ClaudeOfficial product information
AUTOMATION

Make

Connect repeatable work

Useful for

Connect apps and build visual automations for repeatable workflows.

A task to try

Map one recurring handoff, test it with sample data, and add a review step before consequential actions.

Consider before choosing

Automate a process you already understand. Check app access, error handling, and ongoing usage before expanding.

ProductivitySales
Explore MakeOfficial product information
DESIGN & CONTENT

Canva

Turn a brief into visual content

Useful for

Explore AI-assisted design and writing within a visual creation toolkit.

A task to try

Start with one campaign brief and make a consistent set of assets, then review the text, imagery, and brand fit.

Consider before choosing

Check output quality, brand consistency, and relevant usage rights. Some features depend on your plan.

MarketingProduct building
Explore CanvaOfficial product information
CRM & CUSTOMER WORK

HubSpot

AI alongside customer records

Useful for

Explore AI features connected to customer, sales, and service workflows.

A task to try

If you use HubSpot already, identify one research, preparation, or follow-up task its AI tools could support.

Consider before choosing

Evaluate the fit with your existing CRM, data quality, permissions, and plan. Avoid adding a CRM solely for one AI feature.

SalesMarketing
Explore HubSpotOfficial product information

How we choose tools

We look for a clear job the tool can help with, a practical workflow to try, and a reason it may or may not fit. Descriptions are informed by the linked official product pages, reviewed October 3, 2026. Suggested workflows are our editorial recommendations, not hands-on benchmark results. Check current capabilities, access, and pricing with the provider.

Our relationship to Waymaker: Ashley Kays created both Waymaker and AI Cofounder. Waymaker is labeled as our product. The other links in this edition go directly to the providers without affiliate tracking. Any future paid placement or affiliate link should be clearly identified where it appears.